Meet Phoenix & Cool Joe
Where Etiquette Meets Fun!
Join Phoenix, our kind and patient teacher, and Cool Joe, our lovable llama sidekick, as they show kids that etiquette is simply kindness in action through hilarious adventures and heartwarming lessons.
Phoenix & Cool Joe's Adventures
Watch Phoenix teach the right way while Cool Joe hilariously shows what NOT to do!
What Parents Are Saying
Real feedback from families who've transformed their children's behavior
"My kids absolutely love Cool Joe silly mistakes and Phoenix kind corrections. They are actually asking to practice table manners now!"
"The teacher and anti-example format is genius! My children remember the lessons because Cool Joe makes them laugh while Phoenix makes them think."
"Who knew it would take a llama to spark meaningful conversations with my kids? Phoenix is perfectly charming and really gets what kids care about, while Joe Cool is just the right mix of ridiculous and wise (mostly ridiculous). They’ve cracked the code for raising kind, thoughtful, confident little humans. It is smart, fun, and sneakily full of life lessons. We’re hooked!"